Portland House, Bressenden Place
London, SW1E 5RS
New Business Drive
published on 20/07/2009
Over at Anabas HQ our creative juices have been flowing about ways to pro-actively seek out new business opportunities and to bring home more bacon.
Our solution was ‘squealy’ good, an integrated on and offline retail Direct Mail campaign focusing on a key issue facing all businesses at the moment - the need for cost transparency and something we practice religiously here at Anabas.
The ‘Cost Transparency Campaign’ highlights the incredible savings that can be made with Anabas FM and was delivered to 80 senior retail managers in the form of an innovative direct mail campaign.
First up was an innovative branded viral game to engage our target audience sent by email. The ‘Coin Hog’ game encouraged people to have fun whilst making savings on FM spend and provided an engaging way to learn more about Anabas.
Each recipient then received their very own clear piggy bank filled with branded continental chocolate Anabas coins, in a bespoke and branded box, complete with a personalised tag to create a talking point and place us front of mind.
So now we are officially in the midst of ‘Coin Hog Fever’ and planning the next step of our campaign which will include even more clever and innovative marketing techniques. So why not learn more and play our Coin Hogs Game?! www.coinhog.co.uk
Established since March 2003, Anabas is a full service provider for effective facilities management. We employ over 900 people throughout the UK and Ireland, with offices in London and the North East. We are SAFE contractor, ISO9001 and ISO14001 accredited and work across, leisure, retail and commercial sectors with an impressive and diverse portfolio which includes GAP, The Body Shop, MTV, Crabtree & Evelyn, Nickelodeon, The Newspaper Society and City & Guilds.
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For effective and creative interior workspace solutions click here to go to the Anabas Interiors website for more details on how we can help. Read more
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Anabas Social
The latest goings on from Anabas.
Anabas is attending the FM Forum
Anabas will be attending the FM Forum at Radisson Blu hotel, London Stanstead on 23rd-24th January. Why not come along and talk to one of the team about your facilities management needs?
Click here for the official event website to find out more information.
Anabas Fun
Cost transparency helps you to identify areas for savings.
See how much you could save with our fun game featuring Truffle, our transparency piggy!
